The Impact Of Mobile Commerce On The Youth Market

Literature Review: Introduction: In this section, different literatures relevant to the topic of research have been critically analyzed. The literature review stands for the secondary research. Literature like academic journals, books, newspaper articles, web content, etc., have been assessed in order to evaluate the scenario of mobile commerce and understand the influence of mobile commerce on the purchasing behavior of youths. The aim of this literature review is to evaluate existing data and researches about mobile commerce and purchasing behavior of youth, in order to establish a relationship effectively and understand how mobile commerce affects the youth market. Differences between e-commerce and m-commerce: Throughout the 1990s, the introduction of internet and ecommerce had reshaped the way in which businesses operate and the way in which consumers interact with the businesses. 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